Book Review: Watch This, Listen Up, Click Here
Monday, August 6th, 2007Watch This, Listen Up, Click Here By David Verklin This is a pretty good book that discusses how the “new media” has affected marketing. In particular, the author, David Verklin, discusses blogs, podcasting, Tivo, YouTube, Wikipedia, Google and others. He provides a lot of statistics and some historical perspective to highlight the impact of new [...]
