Book Review: Watch This, Listen Up, Click Here

Watch This, Listen Up, Click Here

Watch This, Listen Up, Click Here
By David Verklin

This is a pretty good book that discusses how the “new media” has affected marketing.

In particular, the author, David Verklin, discusses blogs, podcasting, Tivo, YouTube, Wikipedia, Google and others. He provides a lot of statistics and some historical perspective to highlight the impact of new media.

While high on statistics and the pros and cons of each technology, there isn’t much strategy on how to best use it. This is kind of understandable since everyone is also trying to answer the same question!

If you have an interest in marketing and the new media, pick it up.

Neall’s Reading Library Entry

This entry was posted on Monday, August 6th, 2007 at 6:40 pm and is filed under Technology, Business, Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Book Review: Watch This, Listen Up, Click Here”

  1. tinch72 Says:
    August 6th, 2007 at 8:35 pm

    hey, did you buy this book? I’d like to borrow it if you don’t mind. Could come in handy at work!

    i’ll just have to find the time to actually read a book.

Leave a Reply

You must be logged in to post a comment.